The ingredients, percentages, protocols and referral rules for 15 skin concerns, from acne and rosacea to melasma, menopausal skin and under-eyes. Written for facialists and estheticians who want to know exactly what to do next.
Skin does not change at the border. The skin science, ingredients, protocols and red flags in this book work in London, Dubai, Ibiza, New York or Sydney. Written for facialists and estheticians everywhere, and available to download worldwide.
Rules on what facialists can do vary by country, so always work within the regulations where you practise.
Training teaches you the treatment. It rarely teaches you what to do when the skin in front of you does not match the textbook. So you end up scrolling, guessing, or second guessing yourself mid consultation.
And every guess costs you something.
A reaction you did not see coming. A client who quietly never rebooks. A treatment you talked yourself out of because you were not sure.
Read the skin, choose the approach and explain it to your client with total confidence.
Know which active, at which strength, for which client, and why it wins over the alternative.
Spot the contraindications and red flags early, and refer with confidence when it is not your job.
Give advice so clear and consistent that your clients stop asking TikTok and start rebooking you.
429 pages across eight parts. Every one of the 15 skin concerns has its own complete playbook.
Percentages and clinical claims are referenced to NICE, MHRA, DermNet and published studies, with a sources page in every playbook.
The actives that genuinely help this concern, and why.
The working strengths, so you stop guessing.
The ingredients and habits that make it worse.
A step by step treatment plan for the room.
What your client does between visits.
When not to treat. Clear and in one place.
The signs that mean this belongs with a doctor.
Client scripts, plus the myths to bust.
Real pages from the book. Print them, copy them or build them into your booking system.
For the client to fill in before the first appointment.
Fill it in together at the end of the consultation.
Map the face zone by zone at every visit.
Scripts for the moments facialists find hardest.
Ten products that cover every concern in the book.
Match the right peel to the right skin, fast.
Aftercare your clients can take home.
What to avoid, what to ask first and what is gentle.
Swipe to see more. Tap any page to see it larger.
You could. Here is what you get instead.
Swipe the table to compare
| Google and TikTok | Textbooks | Single topic guides | Skin Made Clear | |
|---|---|---|---|---|
| Every common concern in one place | ✕ | ✓ | ✕ | ✓ |
| Percentages and strengths | Mixed | Sometimes | Sometimes | ✓ |
| Step by step facial protocols | ✕ | Rarely | Sometimes | ✓ |
| Red flags and when to refer | ✕ | ✓ | Sometimes | ✓ |
| Find the answer with a client in the chair | Slow | Slow | One topic only | Seconds |
| Deeper skin tones, Fitzpatrick IV to VI | Mixed | Sometimes | Rarely | ✓ |
| Sourced and referenced | ✕ | ✓ | Varies | ✓ |
Based on what each type of resource typically offers.
Real pages from the book. Enough to see how it works. The full detail is waiting inside.
Skin Made Clear is a professional reference for qualified practitioners. It does not replace your training, your insurance or the rules where you work.
Skin first.Georgina Sookias
Treatment second.
Georgina Sookias is a Clinical Facialist with 25 years in the beauty industry and a private studio in London. Skin Made Clear is everything she has learned in the treatment room, written down.
I started in beauty at 17. I have trained, qualified and requalified more times than I can count. And every time, the same thing happened.
I would walk out with a certificate, walk into the treatment room, and meet a client whose skin did not look like the textbook.
Training gets you qualified. It does not always get you sure. I wrote Skin Made Clear because that gap is where facialists lose confidence, and clients lose trust.
So I put everything I check, every decision I make and every red flag I look for into one book. The book I wish someone had handed me on day one.
Georgina
P.S. If you take one thing from this page: the facialists clients trust most are not the ones who know everything. They are the ones who know where to look. This is where to look.
One payment. Yours to keep.
Get the ebookSecure checkout. Prices in GBP.
Less than the price of one advanced facial. Open it once a week for a year and it works out at under £1 a time.
📱 Instant download straight after checkout. The link is also emailed to you.
Not at all. Skin Made Clear is written so a newly qualified facialist can use it with real clients from day one. Experienced practitioners use it as a fast reference to check a percentage, a protocol or a contraindication. You do need to be qualified and insured to treat skin.
Qualified facialists, estheticians, aestheticians and skin therapists, from newly qualified practitioners to experienced therapists who want one clear reference for every common skin concern.
Fifteen playbooks: acne, oily, combination, shaving bumps, rosacea, perioral dermatitis, sensitive, dehydrated, dry, melasma, post-acne marks, ageing, menopausal skin, under-eyes (dark circles and puffiness) and normal skin.
Every concern has its own playbook: the ingredients that help, the percentages to work with, what to avoid, a facial protocol, home care, contraindications and the signs that mean you should refer the client on.
Yes. The skin science, ingredients and protocols apply wherever you work. Rules on what facialists can do vary by country, so always follow the regulations where you practise.
The ebook is a PDF. You get a download link straight after checkout, and the link is also emailed to you. Each copy is personalised to the buyer.
Each copy is licensed to one person. If you would like copies for a team or a training academy, get in touch for team pricing.
Not at the moment. Skin Made Clear is an ebook, so you get it instantly and can search it in seconds. The templates and handouts can be printed as often as you like.
Yes. The ebook is available worldwide. Prices are in GBP and your bank converts the amount at checkout.
Because the ebook is delivered instantly, you will be asked at checkout to agree that the download starts straight away. Once you agree to start the download straight away, the right to cancel no longer applies. If anything arrives damaged or faulty, contact us and we will replace or refund it.
No. Skin Made Clear is a working reference for qualified professionals. Always work within your training, your insurance and the regulations where you practise.
Stop guessing. Start knowing.
I'm ready for my copySkin Made Clear is an educational resource for qualified skin professionals. It does not diagnose or treat medical conditions and does not replace medical advice. Practitioners remain responsible for working within their own training, insurance and local regulations.